What exactly is a press release? And do I need one for my book? A press release is a short – usually 1 page – news “story” about your book. It’s written in a journalistic style with the most important Continue reading Does your book need a press release?
The “What do you do?” conversation It’s holiday party time. It’s the season where you attend several parties where you only know a few people. There you are, chatting away with total strangers when someone asks you what you do Continue reading Holiday Parties: How to impress people with your book and not scare them away
It’s time to launch your book. Who in your network can help you get it out there so people will find it? “What network?” Most new authors don’t think they have a network who can help them with their launch. Continue reading Yes, you do have a network
Don’t ask your friends on Facebook to critique your book cover. It may be tempting to post several book cover sketches from your designer and ask friends to select their favorite. But, when it comes to selecting your book cover Continue reading Book Covers: Nobody Will Tell You Your Baby Is Ugly
Should you publish an oddball book, one that doesn’t quite fit the traditional norms? You wrote it, but you can’t really describe what it’s about. Maybe it doesn’t fit in a specific genre, either. Should you publish an oddball book, Continue reading Publishing The Oddball Book
The email arrived the other day from a new author. It was a request for me to review his book. While I sympathize with an author’s dilemma of getting book reviews, I have no plans to download and read it. Unfortunately, Continue reading Want to get book reviews? Don’t send emails like this one
Every now and then, I meet authors who are determined not to use social media to promote their books. They are determined not to post, tweet, and instagram their way to book sales. I admit that sometimes social media can be a Continue reading 3 Ways to Sell Books Without Social Media
Search engines (like Google and Amazon) see small variations as big differences. If you have tiny variations in your name and title on your book sales pages they can cause big problems and hurt your Amazon sales. What kind of variations? Continue reading Little Mistakes That Can Hurt Your Amazon Sales
I cringe when I see an author bio like this on the back of a self published book. Sue Brown was born in Des Moines, Iowa and went to high school at North Valley High. She went to college at Continue reading How to Write An Author Bio That Doesn’t Scream Amateur!
If you want to build your Goodreads presence, don’t set it and forget it. I have a good friend who’s a real estate broker. She will start a conversation with anyone and everyone, anywhere. Her family and friends are resigned Continue reading Authors, spend a little more time on Goodreads