What do you do if your publisher goes out of business or, in a mutual decision, gives you your book files to self publish your book yourself? You might think you can just republish the original files but wait! Don’t … Read More
Can you get new sales from a backlist book? I get inquiries all the time that sound like this: I didn’t do much marketing when my book was first published. Now I want to market it. What can we do? … Read More
“I just want to write,” says the author. “I don’t want to spend my time marketing.” That thump is me banging my head against a wall. C’mon people. There are over a million books published every year. Another 20 million … Read More
Self-publishing can be a minefield of misdirection and out-and-out fraud. Many “publishers” (in the past known as “vanity publishers”) who work with self-published authors claim to take your manuscript and turn it into a finished book. Often, they will take … Read More
I was recently a guest on a Facebook Live Show called Town Square Talk. The topic was “The New Normal of Book Launches.” How do you do book launches in this era of Covid-19 & social distancing? Learn how fellow … Read More
A Free Workshop for Authors Positive, tasteful ways you can reach out, build community and maybe sell a few books online. With Mary Walewski, Buy The Book Marketing And Polly Letofsky, My Word Publishing If you’re wondering what social distancing marketing … Read More
Should authors do virtual book tours to promote their books? YES! I talk about their many benefits in marketing books in my interview this week on Lauren Carr’s new podcast, Authors on iTours. Lauren Carr is the best-selling author of … Read More
Well, posting a cat video won’t really kill your book sales. But there are too many cat videos shared on social media. Before you type a nasty comment, I love cats. I’ve shared a bunch of cat videos myself. My … Read More
Lots of classic novels started out with very different titles. How much do you think their titles helped with their enduring popularity? Would Of Mice and Men still be read in English classes if Steinbeck had kept his working title … Read More
Guest post by Barbara McNichol Authors have a unique expertise to share with the world. Often, their most recent book represents their seminal work—their life’s work. That’s true for a nonfiction book I recently edited, Excellence in Execution by Robin … Read More