Your Book Marketing Plan
If you don’t know where you’re going, you might end up someplace else. –Yogi Berra
Your book marketing plan is a map to where you want to go with your book. Without a map, sure, you might get somewhere….or nowhere!
We start by determining what you want to accomplish, then research the market, ideal readers, and the best ways to reach them. Then we create an easy-to-follow action plan to raise your visibility, connect with readers and sell books!
Best of all, when you’re in front of your ideal audience, there’s really no selling involved.
Your Content Marketing Plan
People buy books because they (1) have a problem that they believe your book can solve and (2) they like and trust you. Your content marketing plan maps out what topics you’ll post about and where. Your content helps them solve their problem and builds a relationship with you. You’ll learn how to create content that your market wants and shares with their friends.
But what if you’re a fiction writer? The “problem” people have is what to read next! Yes, that’s not an earth-shattering problem, but avid readers are always looking for their next read. Shouldn’t that be your book?
Book Reviews and Amazon
Book Reviews – spread the word about your book through book bloggers and reader reviews on Goodreads.
Amazon set up, optimization, and advertising – Amazon has millions of books on their site. Learn how to get your book visible through optimizing your sales page and well-placed advertising.
Your Social Media Plan
Your social media plan and content plan goes hand-in-hand. Once you create your great content, where will you share it? Your social media plan shows you where and when to share your content, how to build your followers and how to convert those followers into buyers.
By the way, you don’t need to create all of your social media content. I’ll show you how to curate other people’s content as well – because an expert in their field shares good content!
Social media training, set up, optimization & advertising
Private training/coaching packages are available as well as hourly training. Do you need your profiles set up and optimized? Or, are you new to social media advertising and need to set up your first campaign? Contact me for a custom proposal for your needs.