Your Book Marketing Plan
If you don’t know where you’re going, you might end up someplace else. –Yogi Berra
Your book marketing plan is a map to where you want to go with your book. Without a map, sure, you might get somewhere….or nowhere!
We start by determining what you want to accomplish, then research the market, ideal readers, and the best ways to reach them. Then we create an easy-to-follow action plan to raise your visibility, connect with readers and sell books! This may include social media, paid advertising, speaking, local promotions and more.
Optimizing your book’s page on Amazon.com
Amazon set up, optimization, and advertising – Amazon has millions of books on their site. Learn how to get your book visible through optimizing your sales page and well-placed advertising.
Book Reviews – get social proof for your book by getting both trade and reader reviews on Amazon. Prospective buyers look at reviews before they buy.
Your Social Media Content Plan
People buy books because they (1) have a problem that they believe your book can solve and (2) they like and trust you. Your social media content plan maps out what topics you’ll post about and where to reach your ideal readers. You’ll learn how to create content that your market wants and shares with their friends.
But what if you’re a fiction writer? The “problem” people have is what to read next! Yes, that’s not an earth-shattering problem, but avid readers are always looking for their next read. Shouldn’t that be your book?
Your Social Media Plan
Paid Advertising
Part of your marketing budget should be allocated for paid advertising on social media, Amazon and other book platforms such as Bookbub. Social media algorithms have reduced organic reach to a point where you must run ads to reach your audience. Let me show you how to run effective ads and stay within your budget.
Contact me today to schedule a free, no obligation, 30-minute consultation. We’ll talk about what you want to accomplish for your book and how I can help you achieve that goal.
