Mary’s note: I’m delighted to be a part of Jo Virden’s blog tour for My Darling Dorothy, a World War II love story. I was fascinated at the back story for how this book came about. Jo found a bundle … Read More
Do you think you need to sell, sell sell all the time on social media? Pushing a sales message all the time is not the best way to connect with your ideal prospects on social media. Unfortunately, this strategy is a great … Read More
Everybody loves to get something for free. You should love to give away free stuff, too. It’s the best way to build your mailing list. I call this a freebie, a lead magnet, or an ethical bribe. Facebook fans and … Read More
I’ve heard authors ask, “Is this just an ego trip for me or is there a good reason to enter my book in an awards competition?” No, book awards aren’t just to gratify your ego. They’re a good way to … Read More
“There is a cleansing from winter darkness the moment we sink our fingers into spring’s fresh earth.” ― Toni Sorenson It (finally) feels like spring, even down to the dreaded feeling of “do I need to buy a new bathing suit … Read More
Last fall, author and librarian Shelley Walchak, Patricia Ross of Hugo House Publishing, and I presented at the Colorado Association of Libraries conference in Loveland, CO. Our topic was The Self Publishing Movement: What it Means to Libraries. We invited … Read More
“When eating an elephant, take one bite at a time.” — Creighton Abrams I recently met with a new marketing client. This author was close to publishing his book and freely admitted he was totally overwhelmed by the experience. He … Read More
Here’s the worst fiction book description I’ve ever seen: “action packed Mystery, Suspense Novel….” That was the book description of a novel who’s author had once contacted me for marketing help. The 5-word description was on her book’s Amazon sales … Read More
A client recently asked me for instructions he can send to friends who have offered to post reviews of his book on Amazon and Goodreads. Here’s a quick demo of how to post book reviews: Learn more about using Goodreads … Read More
It’s very simple. Your book is invisible. Nobody knows your book is there except (maybe) your family and friends. In the rush to publish, it’s easy to overlook creating the materials you’ll use to sell the book. All of a sudden … Read More