- a body of principles on which a person or group takes a stand in appealing to the public; program: The Fabians developed an all-embracing platform promising utopia.
- a set of principles; plan.
- a place for public discussion; forum.
So, yes, you do need one if you want to give people a reason to pay attention to you as you sell your book or your services. What makes you different from the other people who write and talk about in your field? Why should anybody care?
Try this exercise is creating your USP: