I bought a book the other day simply because of the title.
What Would MacGyver Do? is a compilation of “True Stories of Improvised Genius in Everyday Life.” There’s the stranded guy in the desert who fixed his broken clutch using a knitting needle. And the woman who used Chex Mix to get traction for her car in an icy parking lot.
Gee, the closest I’ve been to a MacGyver moment was using White Out to stop a run in my pantyhose. (It didn’t work.)
My friend Judy Murdoch wrote an article about MacGyver as in inspiration for creating information products. Rather than be stymied by a lack of sophisticated production equipment, Judy urges business owners to tap into their inner MacGyver and use materials they already have – Microsoft Word, free software to convert Word files to PDFs, and maybe some used chewing gum and a paper clip.
Okay, I made up the part about the gum and the paper clip.
Her point is, and mine, that you can create new, useful products that your customers will value and use out of knowledge and information you already have. And, it’s a great way to promote your business and leverage work you’ve already done.