Writers always want to know about inexpensive (or even cheap) ways to promote their book. Here’s one of the cheapest: give away copies of your book. Here’s why:
1. Nobody throws away a book. Even if someone isn’t interested in your subject, they will pass your book on to someone else rather than toss it. The more it circulates, the better for you.
2. An e-book version of your book costs virtually nothing. If someone likes your book, chances are they will buy a paper copy to read instead of reading it off a computer screen.
3. The printing costs of elaborate mailings and press kits can cost far more than a paper copy of your book.