The latest social media marketing trend: actually be social

Small is the new big.

For once, I feel I am in the middle of the new “latest thing.” (I am not an early adaptor. I’m still excited about getting an iPod shuffle last Christmas.)

I’ve wondered for a while whether it was such a great idea to be on so many social media sites that I never visit most of them. What’s the point of having all of these “friends” that I’ve collected and never made an effort to get to know? Do they even know who I am? Or care? I doubt it.

On the other hand, I’ve enjoyed several online conversations with people I actually know on Facebook and LinkedIn. I’m now in the habit of logging in to one or the other during my work day to see what conversations are going on, adding my 2 cents when I want to, starting my own threads. It’s become an added conversation in the day. (And when you work in an office with only 3 other people, your conversations can be someone limited.)

20th century marketing emphasized getting your message out to masses of people. This was a one-way conversation. New marketing via social networks emphasizes a two-way conversation where people actually communicate. One of the common concerns business people and authors voice is where do you find the time to communicate with all of these people on these networks?

Answer: don’t try to have so many conversations.

Wow, is that simple or what?

If you only pick one or two places to hang out, you’ll actually have the time to get to know some of these online “friends” and maybe they’ll become friends without the quote marks. They, in turn, will get to know you and what you do. If they like what you do, they will recommend you to others. You will get calls, and hopefully, business.

That’s not so hard, is it?