I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every … Read More
I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to … Read More
Twitter is a social networking sites that allows you to answer that important question: What are you doing right now? You have 140 characters to answer. Sounds a bit silly? Well, yes and no. For those of us who scramble … Read More
New authors are always looking for ways to advertise their book. Here’s an easy one: include it in your email signature. It’s free advertising; every email you send has the ability to connect with a potential reader. It’s also a … Read More
When you set up a “sign up for my ezine” section on your website, did you initially believe that “if you build it, they will come?” And were you disappointed with the results? Well, you do need to help the … Read More
Ever since I wrote about serial podcasting I’ve seen references to the original story all over the web. (The original story was in the San Francisco Chronicle.) * One author added some great twists of his own: Author J.C. Hutchins … Read More
Brick and mortar stores are losing to online bookstores. I’ve been seeing a lot of articles online on how many bookstores are closing their brick and mortar stores while keeping their online store. The internet, they say, has killed their … Read More
As a published author, you should have information on your website for the press and others to learn about you and your book. Consider these questions: * Do you ever try to get free publicity for your book? The first … Read More