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online promotion

social media for authors

The Procrastinator’s Guide to Online Marketing

July 6, 2010 by Mary A. Walewski

I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every … Read More

social media for authors

Cool ways to promote on Facebook that’s not really promoting

June 29, 2009 by Mary A. Walewski

I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to … Read More

social media for authors

What’s the buzz on Twitter?

December 23, 2008 by Mary A. Walewski

Twitter is a social networking sites that allows you to answer that important question: What are you doing right now? You have 140 characters to answer. Sounds a bit silly? Well, yes and no. For those of us who scramble … Read More

Internet | marketing

What does your email signature say about you?

November 21, 2008 by Mary A. Walewski

New authors are always looking for ways to advertise their book. Here’s an easy one: include it in your email signature. It’s free advertising; every email you send has the ability to connect with a potential reader. It’s also a … Read More

Internet | self publishing

8 easy ways to build your mailing list

November 13, 2008 by Mary A. Walewski

When you set up a “sign up for my ezine” section on your website, did you initially believe that “if you build it, they will come?” And were you disappointed with the results? Well, you do need to help the … Read More

Internet | self publishing

More on podcasting your novel

November 11, 2008 by Mary A. Walewski

Ever since I wrote about serial podcasting I’ve seen references to the original story all over the web. (The original story was in the San Francisco Chronicle.) * One author added some great twists of his own: Author J.C. Hutchins … Read More

Amazon.com | self publishing

The death of traditional book stores

November 7, 2008 by Mary A. Walewski

Brick and mortar stores are losing to online bookstores. I’ve been seeing a lot of articles online on how many bookstores are closing their brick and mortar stores while keeping their online store. The internet, they say, has killed their … Read More

self publishing

Why your website needs a press kit

October 13, 2008 by Mary A. Walewski

As a published author, you should have information on your website for the press and others to learn about you and your book. Consider these questions: * Do you ever try to get free publicity for your book? The first … Read More

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  • 10 Tips for Self Publishing & Marketing
  • Facebook Authors’ Cheat Sheet