You might be on Facebook, LinkedIn, and Twitter, because everyone says you need an online presence. But, is your online marketing actually getting you bookings, consulting jobs, and sales? The ultimate goal of online marketing is to get people to … Read More
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every … Read More
1. WordPress. The open source blog software enables you to build a great website without knowing any code. And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of … Read More
I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to … Read More
When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product? Many … Read More
The retail news for bookstores this holiday season has been dismal. Only Amazon is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers. So here you are. An author … Read More
You know that a blog could be a great way to get traffic to your website and to promote your book and/or services. But rather than plunging into blogging without any planning, take some time to answer these questions. A blogging strategy could pay … Read More
In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) … Read More
I saw a news item yesterday on The Power of Two. The Power of Two is having two healthy habits that will add years to your life. Yesterday’s segment suggested that you (1) find out your family medical history in order … Read More