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online marketing

social media for authors | Websites

Are you making sales or just collecting fans?

January 9, 2015 by Mary A. Walewski

You might be on Facebook, LinkedIn, and Twitter, because everyone says you need an online presence. But, is your online marketing actually getting you bookings, consulting jobs, and sales? The ultimate goal of online marketing is to get people to … Read More

social media for authors

The Procrastinator’s Guide to Online Marketing

July 6, 2010 by Mary A. Walewski

I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every … Read More

social media for authors

If you’re marketing online, be thankful for…

November 24, 2009 by Mary A. Walewski

1. WordPress. The open source blog software enables you to build a great website without knowing any code.  And it enables me and millions of others to blab endlessly about great observations, information and sometimes just….stuff. 2. The thousands of … Read More

social media for authors

Cool ways to promote on Facebook that’s not really promoting

June 29, 2009 by Mary A. Walewski

I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to … Read More

ebooks | marketing

Making the leap from free to fee

January 19, 2009 by Mary A. Walewski

When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product? Many … Read More

ebooks | self publishing

Sell solutions even if you’re not selling books

January 12, 2009 by Mary A. Walewski

The retail news for bookstores this holiday season has been dismal. Only Amazon is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers. So here you are. An author … Read More

Blogging

A great blog is all in the planning

January 5, 2009 by Mary A. Walewski

You know that a blog could be a great way to get traffic to your website and to promote your book and/or services. But rather than plunging into blogging without any planning, take some time to answer these questions. A blogging strategy could pay … Read More

Book Marketing

Do one thing every day to promote your book

December 20, 2008 by Mary A. Walewski

In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) … Read More

marketing | self publishing

The top 5 marketing habits of successful authors

November 19, 2008 by Mary A. Walewski

I saw a news item yesterday on The Power of Two. The Power of Two is having two healthy habits that will add years to your life. Yesterday’s segment suggested that you (1) find out your family medical history in order … Read More

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  • 10 Tips for Self Publishing & Marketing
  • Facebook Authors’ Cheat Sheet