Self-publishing can be a minefield of misdirection and out-and-out fraud. Many “publishers” (in the past known as “vanity publishers”) who work with self-published authors claim to take your manuscript and turn it into a finished book. Often, they will take … Read More
There. I said it. I know it’s heresy to say things like this to writers, but I feel this has to be said: Nobody (except your mom) cares that you wrote a book. UNLESS your book provides the solution to a … Read More
I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to … Read More
It began innocently enough. A friend request on Facebook. I saw we had some friends in common, though I didn’t know this person. Why not? I thought, and hit the button to confirm them as a friend. Then it started. … Read More
In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) … Read More
The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your … Read More