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marketing

self publishing

10 Things You Should Never Do When You’re Self-Publishing

August 9, 2021 by Mary Walewski

Self-publishing can be a minefield of misdirection and out-and-out fraud. Many “publishers” (in the past known as “vanity publishers”) who work with self-published authors claim to take your manuscript and turn it into a finished book. Often, they will take … Read More

marketing | self publishing

Nobody cares about your book

October 19, 2009 by Mary A. Walewski

There. I said it. I know it’s heresy to say things like this to writers, but I feel this  has to be said: Nobody (except your mom) cares that you wrote a book. UNLESS your book provides the solution to a … Read More

social media for authors

Cool ways to promote on Facebook that’s not really promoting

June 29, 2009 by Mary A. Walewski

I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to … Read More

social media for authors

Unfriending on Facebook

May 18, 2009 by Mary A. Walewski

It began innocently enough. A friend request on Facebook. I saw we had some friends in common, though I didn’t know this person. Why not? I thought, and hit the button to confirm them as a friend. Then it started. … Read More

Book Marketing

Do one thing every day to promote your book

December 20, 2008 by Mary A. Walewski

In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) … Read More

self publishing

It’s not about you

October 28, 2008 by Mary A. Walewski

The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your … Read More

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  • 10 Tips for Self Publishing & Marketing
  • Facebook Authors’ Cheat Sheet