Remember MacGyver? He was the guy who could defuse a nuclear bomb with a paperclip and some used chewing gum. Even if you weren’t a fan of the TV show, or Mac’s mullet hairdo, channel your inner MacGyver to create … Read More
The creation of an information product can happen in mysterious ways. Judy Murdoch and I created another information product during our Information Product Roadtrip Workshop a few months ago. During the class, participants asked a lot of “How do I” questions. … Read More
When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product? Many … Read More
The retail news for bookstores this holiday season has been dismal. Only Amazon is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers. So here you are. An author … Read More
A lot of authors I’ve met have full time jobs in addition to writing and publishing. Not everyone can make a full-time living from their writing. There’s a simple reason: you have to sell an awful lot of books to make back your investment and pay the … Read More
I bought a book the other day simply because of the title. What Would MacGyver Do? is a compilation of “True Stories of Improvised Genius in Everyday Life.” There’s the stranded guy in the desert who fixed his broken clutch … Read More