growing a mailing list Archives -

MacGyver Revisited: New ways to create information products for your book promotion

October 10, 2013 by Mary A. Walewski

Remember MacGyver? He was the guy who could defuse a nuclear bomb with a paperclip and some used chewing gum. Even if you weren’t a fan of the TV show, or Mac’s mullet hairdo, channel your inner MacGyver to create … Read More

marketing | Running your small business

Do you need a mailing list to sell your book?

July 19, 2010 by Mary A. Walewski

Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your … Read More