You’ve won this great award for your book. Now that the ceremony is over and the initial glow has lessened, how do you get some well-deserved publicity from it? 1. Tell everybody you know and celebrate! Then, write a press … Read More
I know a lot of authors on Facebook, but not too many are taking advantage of fan pages, where you can promote your business or service or book. One of the dilemmas of Facebook is deciding whether you want to … Read More
One of the many ways to attract a reporter’s attention is to “localize” the national news by offering commentary on the event as a local expert. Can you become a quotable expert in your field for the local press? Are … Read More