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social media for authors

How much communication is too much?

March 20, 2012 by Mary A. Walewski

A sales prospect once told me how often he’d like me to contact him. “Don’t be a stranger, but don’t be a pest.” I still regard this as a nice rule of thumb for staying in touch with prospects, clients, … Read More

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Reduce your “information overload:” unsubscribe

May 11, 2009 by Mary A. Walewski

When I was in library school in the early ’90 – very pre-web-2.0 – one of my favorite books was Richard Wurman’s Information Anxiety. Wurman talked about the need to organize and filter the amount of information we get every … Read More

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  • 10 Tips for Self Publishing & Marketing
  • Facebook Authors’ Cheat Sheet