Some things never change: You Gotta Have A Gimmick

I’m a sucker for old musicals. While Gypsy has never been a huge favorite of mine, I always liked “You Gotta Have A Gimmick,” particularly since I since I’m always telling my clients the same thing. Only I use marketing speak: You have to have a UNIQUE SELLING PROPOSITION.

Same diff. What makes you stand out from your competition and makes your ideal client say “I want to work with her?”

In the clip below, the young Gypsy Rose Lee is instructed by her new mentors: