Does your book need a press release?
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What exactly is a press release? And do I need one for my book? A press release is a short – usually 1 page – news “story” about your book. It’s written in a journalistic style with the most important … Read More

Yes, you do have a network
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It’s time to launch your book. Who in your network can help you get it out there so people will find it? “What network?” Most new authors don’t think they have a network who can help them with their launch. … Read More

oddball book
Publishing The Oddball Book
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Should you publish an oddball book, one that doesn’t quite fit the traditional norms? You wrote it, but you can’t really describe what it’s about. Maybe it doesn’t fit in a specific genre, either. Should you publish an oddball book, … Read More

3 Ways to Sell Books Without Social Media
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Every now and then, I meet authors who are determined not to use social media to promote their books. They are determined not to post, tweet, and instagram their way to book sales. I admit that sometimes social media can be a … Read More

Little Mistakes That Can Hurt Your Amazon Sales
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Search engines (like Google and Amazon) see small variations as big differences. If you have tiny variations in your name and title on your book sales pages they can cause big problems and hurt your Amazon sales. What kind of variations? … Read More

Authors, spend a little more time on Goodreads
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If you want to build your Goodreads presence, don’t set it and forget it. I have a good friend who’s a real estate broker. She will start a conversation with anyone and everyone, anywhere. Her family and friends are resigned … Read More

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