Resistance is futile
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Maggie is my 6 year old, very mixed breed dog. In some ways she’s very smart – too smart – as in knows-how-to-get-in-the-dog-proof-trashcan-smart. Where she’s less than smart is her reaction to being fussed over, whether it’s grooming or being … Read More

It’s not about you
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The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your … Read More

Online book sales – 30% and rising
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The October meeting of the Colorado Independent Publishers Association featured a talk by self-publishing guru Dan Poynter. I’ve heard Dan speak on two occasions now and always feel energized by his can-do attitude about writing and selling books. Aside from … Read More

When to sell books yourself, and when not to
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Here’s a topic that came up recently with a client: when to sell your book yourself and when to have someone order directly from your publisher. If you buy books from your publisher for $10 each and your retail price … Read More

Why your website needs a press kit
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As a published author, you should have information on your website for the press and others to learn about you and your book. Consider these questions: * Do you ever try to get free publicity for your book? The first … Read More

To sell books, give them away
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Writers always want to know about inexpensive (or even cheap) ways to promote their book. Here’s one of the cheapest: give away copies of your book. Here’s why: 1. Nobody throws away a book. Even if someone isn’t interested in … Read More

Use the back cover to promote your book
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You’re wasting valuable real estate if the back cover of your book has only a two-line bio and your picture on it. Use this space to: * *Tell your potential audience what your book can do for them. People buy … Read More

Make your book the best it can be
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A little forethought goes a long way in producing your best work and maximizing your opportunities for book sales. In the excitement of writing and producing your long-awaited book, authors often overlook some of the basics. Poor planning can result … Read More

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