My social media ideal is……Dave’s Mom

I spent most of today working on the content for my new class on social media marketing. It’s titled “Now That I’m On Social Media, What Do I Say?” It’s interesting to me that people who wrote an entire book get writer’s block when they’re confronted by their new blog or Facebook page.

I was trying to think of a great example of someone who is totally genuine – a poster child for how to act on social media – when I remembered David Letterman’s Mom.

Remember Dorothy? Dave sent her to the 1994 Winter Olympics as his show’s correspondent. She was wonderful – enthusiastic, down to earth, and very funny. So, all of you social media newbies, check out Dorothy’s report to Dave and her interview with Hillary Clinton below and take note: