Mindful Marketing

My fitness coach, Carol McAnally, always reminds me to be mindful as I’m trying to perform specific exercises. You don’t get good results if you just flop your way through a routine in order to just get through it. So, I try to remember to “drive my kidneys into the exercise ball” as I do crunches and pay attention to form. Slowly, I’m beginning to get it.

By the same token, it’s important to be mindful when you’re marketing online. Keep a list of your marketing objectives next to your monitor as you network on Facebook, load your advance Tweets into Hootsuite, or write your latest blog post. What do you want to accomplish?