It’s not about you

The whole world does not want to know about your book.

But, the world does want to know what your book can do for them.

Your elevator speech – your 30 second spiel for when someone asks you what your book is about – should be centered on the benefit your book would have for the reader. Not–

“My book is hardback with gold leaf on the cover” or “It’s about my grandmother.”

Instead, a benefit-centered reply would be: “I teach the average person how to manage their personal finances so they can retire at 60” or “I show salespeople how to sell without selling.” Get the idea?

What’s the benefit of your book?