The back cover of your book is prime real estate for promoting your book. A good book blurb sells books! However, many self published authors treat it like the hellstrip in front of their house between the sidewalk and a busy street.
Your back-of-the-book blurb is the second thing a potential buyer looks at after your front cover. Doesn’t it deserve a carefully crafted description of what your book is about?
If you’re just not sure how to write that important copy, Polly Letofsky of My Word Publishing has a nifty little guide for you. I used this guide this week to write a blurb for a client and it worked a charm.
Try it out yourself!
How to write a great nonfiction book blurb from Polly Letofsky of My Word Publishing:
- Write it in 3rd person. For all intents and purposes, your “publisher” has written this.
- The first line is the most important. Your potential reader needs to know with a quick skim what kind of book this is, what it’s about and what the story is, or what problem will this solve for me?
- It should be around 150 words – that’s how much will fit on the back of the book without looking crowded.
- You can use testimonials.
- You can use bullet points and questions.
- Your last sentence should wrap it up – essentially coming full circle back to the first sentence.
- Try to use your keywords – they’re great for SEO findability.
- Research book blurb examples in your genre. Troll through Amazon and find books like yours. See how their book blurbs are crafted.
In a nutshell:
- The 1st third of the 150 word promo should be “What the book is about.”
- The 2nd third should answer “What problem will this book solve for me?”
- The 3rd third should answer “Why THIS book is better than the others in this genre” and “Why you, the author is qualified to teach me this.”
- The last sentence should take your blurb full circle back to the beginning sentence.