If we are facing in the right direction, all we need to do is keep on walking.
—Buddhist Proverb
We’re a nation of impatient people. These days we fret if our computer takes a few extra seconds to boot up. We microwave our food and that takes too long.
So when I tell people a social media marketing campaign takes months of consistent effort, they’re not real happy.
“But don’t you just release it on the internet?” I’ve been asked.
“It’s a campaign, not a bedbug infestation.” I say.
“But can’t you make it go viral?” they ask.
I wish I could. Nobody can design anything to go viral. It just does. When you try to get something to “go viral” it’s kind of embarrassing, like when your Dad tried to be hip when you were a teenager.
It takes time to build your presence online by blogging and using social media. When you advertise in traditional media it takes over 7 exposures for your market to even notice your message, much less act on it. Now, the ante has been upped. We are exposed to thousands of messages and distractions every day. Your blog and your message has a much better chance to be noticed if —
- You blog on a regular basis, adding new content at least once a week.
- Add to your chances of your market finding you by seeking them out on social media sites.
- Have something to add to the conversation regularly.
- And keep doing all of this for a very long time.
If this seems overwhelming, how much worse is it to be unacknowledged because you didn’t put your message forward?
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