Every now and then, I meet authors who are determined not to use social media to promote their books. They are determined not to post, tweet, and instagram their way to book sales. I admit that sometimes social media can be a … Read More
If you want to build your Goodreads presence, don’t set it and forget it. I have a good friend who’s a real estate broker. She will start a conversation with anyone and everyone, anywhere. Her family and friends are resigned … Read More
Do you think you need to sell, sell sell all the time on social media? Pushing a sales message all the time is not the best way to connect with your ideal prospects on social media. Unfortunately, this strategy is a great … Read More
Everybody loves to get something for free. You should love to give away free stuff, too. It’s the best way to build your mailing list. I call this a freebie, a lead magnet, or an ethical bribe. Facebook fans and … Read More
You might be on Facebook, LinkedIn, and Twitter, because everyone says you need an online presence. But, is your online marketing actually getting you bookings, consulting jobs, and sales? The ultimate goal of online marketing is to get people to … Read More
I got a call from a friend this week. “Help!” she said. “My Facebook account has been hacked. Friends have been emailing me about posts supposedly from me that I know I didn’t send. I’ve already changed my password, but … Read More
Goodreads seems to inspire questions from clients lately! Here’s another: Amy called to ask why her boss’s two other books aren’t appearing on his new author profile. Also, another book he didn’t write was listed on his profile. When Amy … Read More
I get lots of blog inspiration from my email inbox. Today’s was from author Kirk Axelson, “How do I add my new book to the Goodreads catalog? And should I wait to do this until my book is available on … Read More
Does your website play nice with your social media profiles? Or are they all out for themselves? Your website should be the center of your online promotion efforts. After all, this is the space you actually own. Facebook, Twitter, et … Read More
Facebook has more apps and Pinterest is more fun to browse, but LinkedIn is the most powerful social network for making business connections. I call it the Boring Older Brother of Social Media. Want to use LinkedIn just a little … Read More