Search engines (like Google and Amazon) see small variations as big differences. If you have tiny variations in your name and title on your book sales pages they can cause big problems and hurt your Amazon sales. What kind of variations? … Read More
A client recently asked me for instructions he can send to friends who have offered to post reviews of his book on Amazon and Goodreads. Here’s a quick demo of how to post book reviews: Learn more about using Goodreads … Read More
It’s very simple. Your book is invisible. Nobody knows your book is there except (maybe) your family and friends. In the rush to publish, it’s easy to overlook creating the materials you’ll use to sell the book. All of a sudden … Read More
Like much of the world, I’ve have been spending a lot of time watching the Olympics. Even though the athletes say it’s enough to just be there and compete (which would be pretty cool,) naturally, everybody wants to win. But, … Read More
How hard is it to revive interest in a book published several years ago? It depends. Can you tie your topic into current events and trends? Or is your topic sooooo 2004? So here’s my list of when to either … Read More
A friend referred me to an article in the Economist on the upsurge of popularity of the Amazon Kindle. The new ebook reader has led publishing pundits to speculate whether this is the beginning of the end for printed books. (This … Read More
Brick and mortar stores are losing to online bookstores. I’ve been seeing a lot of articles online on how many bookstores are closing their brick and mortar stores while keeping their online store. The internet, they say, has killed their … Read More