You’re boring and that’s bad!
I was so happy for you. You were so excited by your shiny new blog and Facebook page. You made all sorts of plans for the posts you wanted to write, the knowledge you wanted to share. You were going to … Read More
Ebook readers are cheapskates
I should know, I’m one of them. There’s bunches of websites devoted to how to find cheap and free ebooks to fill up our Kindles, Nooks, and iPads. I’m working on filling up my regular Kindle (the b&w one) and … Read More
3 quick tips on how to leverage your book’s reviews
Your book has just been reviewed in a major newspaper! That’s terrific, but don’t let the publicity train stop there. Here’s 3 ways to leverage that review and spread the love: 1. Pitch other newspapers by letting them know about … Read More
My social media ideal is……Dave’s Mom
I spent most of today working on the content for my new class on social media marketing. It’s titled “Now That I’m On Social Media, What Do I Say?” It’s interesting to me that people who wrote an entire book … Read More
Fish or cut bait
Fish or cut bait. S— or get off the pot.Lead, follow, or get out of the way. How many euphamisms can you think of for “take action?” Sooner or later, you have to move or die. I know a lot … Read More
The Lorelei Lee School of Marketing
Remember Lorelei Lee? Marilyn Monroe played Lorelei in Gentlemen Prefer Blondes. Lorelei and her best friend Dorothy (Jane Russell) played two showgirls looking for love and diamonds. (Not necessarily in that order.) The highlight of the picture was Marilyn’s iconic … Read More
The Brownback Rule of Social Media
The Brownback Rule of Social Media: If you’re a politician, don’t pick a fight with a teenager on Twitter. Maybe you’ve seen the story: Staff members for Kansas governor Sam Brownback tattled on a Kansas teenager, Emma Sullivan, who said … Read More
First rule of online teaching: Backup plan!
I’ve been working for months on a series of three webinars on how to use social media marketing for business. Practiced them with a host of very patient friends, clients, and acquaintances. I finished tweaking the first one (again) this … Read More
Goodbye, Maggie
You do not own a dog, the dog owns you. – Unknown This was the dog who owned me. Maggie left this earth yesterday, hopefully to a place where she can run and play and have all of the cookies … Read More