Blog

Here’s a cool take on how the laws of physics can be applied to marketing. Made me think! Check it out:  

Whenever I get crazy busy, updating my blog is the first to-do that gets pushed aside. At the very least, I like to pass on a good tip. So, I’m very happy to pass on a nifty template from Hubspot … Read More

Consulting is like dating… You don’t give everything at your first meeting. Almost every consultant I know (including me) has done this: You meet a prospect for coffee, get along brilliantly and start brainstorming ideas on how to solve the … Read More

It’s still the first rule of website usability:  Don’t Make Me Think I first read Steve Krug’s Don’t Make Me Think: A Common Sense Approach to Web Usability a few years ago and recommend it to people who are working … Read More

Like much of the world, I’ve have been spending a lot of time watching the Olympics. Even though the athletes say it’s enough to just be there and compete (which would be pretty cool,) naturally, everybody wants to win. But, … Read More

I like to write about questions that come up during the work week. The other day I met with a new client who had a terrific idea for a product. She wanted to use social media to promote her business … Read More

I googled “What not to post on Facebook” after reading one too many cryptic profile updates from friends. Stuff like “At breakfast at The Egg and I. Eggs Benedict, yum!” and “I have nothing left to live for……..” (I think … Read More

I’m a sucker for old musicals. While Gypsy has never been a huge favorite of mine, I always liked “You Gotta Have A Gimmick,” particularly since I since I’m always telling my clients the same thing. Only I use marketing … Read More

I’ve been struggling with explaining to clients how SEO works in a non-techie way. I don’t consider myself an SEO expert by any stretch of the imagination. So, I was really happy to see this video put out by Google … Read More

I often get inquiries from solopreneurs asking if I could “do” their social media for them. Most of the time, my answer is no. The purpose of social media marketing is to put a face on your business, and that … Read More