When you’re publishing your first book, it’s easy to overlook getting endorsements for your book. These are the blurbs on the front and back cover of your book. A great book blurb – or endorsement – by an expert in … Read More
The back cover of your book is prime real estate for promoting your book. A good book blurb sells books! However, many self published authors treat it like the hellstrip in front of their house between the sidewalk and a … Read More
Recently I’ve been asked to speak to several groups around the Denver metro area. These are always great opportunities for me to promote my business and services. Plus, it’s always good to go out and talk to people face to face … Read More
You might be on Facebook, LinkedIn, and Twitter, because everyone says you need an online presence. But, is your online marketing actually getting you bookings, consulting jobs, and sales? The ultimate goal of online marketing is to get people to … Read More
I got a call from a friend this week. “Help!” she said. “My Facebook account has been hacked. Friends have been emailing me about posts supposedly from me that I know I didn’t send. I’ve already changed my password, but … Read More
Goodreads seems to inspire questions from clients lately! Here’s another: Amy called to ask why her boss’s two other books aren’t appearing on his new author profile. Also, another book he didn’t write was listed on his profile. When Amy … Read More
I get lots of blog inspiration from my email inbox. Today’s was from author Kirk Axelson, “How do I add my new book to the Goodreads catalog? And should I wait to do this until my book is available on … Read More
My email always brings me questions that evolve into a research project – and a blog post! “Do you know how to handle sales tax for when we sell books? Each community is different. Many require a business license. Am … Read More
I had this question from a client who’s just starting her business: “ Is online or offline marketing a better use of my time if I only have a few hours a week to focus on marketing?” This is tough … Read More
Does your website play nice with your social media profiles? Or are they all out for themselves? Your website should be the center of your online promotion efforts. After all, this is the space you actually own. Facebook, Twitter, et … Read More