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The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your … Read More

The October meeting of the Colorado Independent Publishers Association featured a talk by self-publishing guru Dan Poynter. I’ve heard Dan speak on two occasions now and always feel energized by his can-do attitude about writing and selling books. Aside from … Read More

Here’s a topic that came up recently with a client: when to sell your book yourself and when to have someone order directly from your publisher. If you buy books from your publisher for $10 each and your retail price … Read More

As a published author, you should have information on your website for the press and others to learn about you and your book. Consider these questions: * Do you ever try to get free publicity for your book? The first … Read More

Writers always want to know about inexpensive (or even cheap) ways to promote their book. Here’s one of the cheapest: give away copies of your book. Here’s why: 1. Nobody throws away a book. Even if someone isn’t interested in … Read More

1. Always carry a copy of your book along with your business cards, bookmarks, and flyers. You never know who you will meet! 2. Get your friends to host a book reading at their homes and invite all of their … Read More

You’re wasting valuable real estate if the back cover of your book has only a two-line bio and your picture on it. Use this space to: * *Tell your potential audience what your book can do for them. People buy … Read More

A little forethought goes a long way in producing your best work and maximizing your opportunities for book sales. In the excitement of writing and producing your long-awaited book, authors often overlook some of the basics. Poor planning can result … Read More