It’s not about you
The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your … Read More
The whole world does not want to know about your book. But, the world does want to know what your book can do for them. Your elevator speech – your 30 second spiel for when someone asks you what your … Read More
The October meeting of the Colorado Independent Publishers Association featured a talk by self-publishing guru Dan Poynter. I’ve heard Dan speak on two occasions now and always feel energized by his can-do attitude about writing and selling books. Aside from … Read More
Here’s a topic that came up recently with a client: when to sell your book yourself and when to have someone order directly from your publisher. If you buy books from your publisher for $10 each and your retail price … Read More
As a published author, you should have information on your website for the press and others to learn about you and your book. Consider these questions: * Do you ever try to get free publicity for your book? The first … Read More
Writers always want to know about inexpensive (or even cheap) ways to promote their book. Here’s one of the cheapest: give away copies of your book. Here’s why: 1. Nobody throws away a book. Even if someone isn’t interested in … Read More
1. Always carry a copy of your book along with your business cards, bookmarks, and flyers. You never know who you will meet! 2. Get your friends to host a book reading at their homes and invite all of their … Read More
You’re wasting valuable real estate if the back cover of your book has only a two-line bio and your picture on it. Use this space to: * *Tell your potential audience what your book can do for them. People buy … Read More
A little forethought goes a long way in producing your best work and maximizing your opportunities for book sales. In the excitement of writing and producing your long-awaited book, authors often overlook some of the basics. Poor planning can result … Read More