When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product? Many … Read More
The retail news for bookstores this holiday season has been dismal. Only Amazon is posting good retail sales – and I suspect they did a lot of heavy discounting in order to make those numbers. So here you are. An author … Read More
You know that a blog could be a great way to get traffic to your website and to promote your book and/or services. But rather than plunging into blogging without any planning, take some time to answer these questions. A blogging strategy could pay … Read More
A lot of authors I’ve met have full time jobs in addition to writing and publishing. Not everyone can make a full-time living from their writing. There’s a simple reason: you have to sell an awful lot of books to make back your investment and pay the … Read More
Twitter is a social networking sites that allows you to answer that important question: What are you doing right now? You have 140 characters to answer. Sounds a bit silly? Well, yes and no. For those of us who scramble … Read More
In a conversation with a client last week, I suggested that he needed to do at least one thing every day to promote his book. (Three or more activities every would be even better, but he has to sleep sometime!) … Read More
The trouble with most websites is, we only know we should have one. We really don’t think about what we want visitors to do. One of the biggest wastes of time and money is to produce a “brochure” website that … Read More
Would you like to be quoted as an expert by reporters, bloggers, and authors? Sign up to get a free subscription to Help A Reporter Out. Help A Reporter Out (http://www.helpareporter.com/) is a free service that aims to hook reporters … Read More
One of the many ways to attract a reporter’s attention is to “localize” the national news by offering commentary on the event as a local expert. Can you become a quotable expert in your field for the local press? Are … Read More
I bought a book the other day simply because of the title. What Would MacGyver Do? is a compilation of “True Stories of Improvised Genius in Everyday Life.” There’s the stranded guy in the desert who fixed his broken clutch … Read More