Making the leap from free to fee

When you’re selling information products online, what’s the “tipping point” from visibility to credibility and then from credibility to profitability? More importantly, when do you jump from free to fee; when your customers will pay for your info product? Many … Read More

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A great blog is all in the planning

You know that a blog could be a great way to get traffic to your website and to promote your book and/or services. But rather than plunging into blogging without any planning, take some time to answer these questions. A blogging strategy could pay … Read More

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The end of the boring website

The trouble with most websites is, we only know we should have one. We really don’t think about what we want visitors to do. One of the biggest wastes of time and money is to produce a “brochure” website that … Read More

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Help a reporter out

Would you like to be quoted as an expert by reporters, bloggers, and authors? Sign up to get a free subscription to Help A Reporter Out. Help A Reporter Out (http://www.helpareporter.com/) is a free service that aims to hook reporters … Read More

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What would MacGyver do?

I bought a book the other day simply because of the title. What Would MacGyver Do? is a compilation of “True Stories of Improvised Genius in Everyday Life.” There’s the stranded guy in the desert who fixed his broken clutch … Read More

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