In Chinese philosophy, the concept of yin and yang is used to describe natural opposites such as light and dark, male and female and cold and hot. Ying and yang are complementary opposites within a greater whole. Everything has yin … Read More
What’s my number one criticism of new business blogs? They’re boring. A lot of new bloggers are scared stiff of offending anybody who might read the blog. So the new blogger writes a bunch of innocuous crap that comes straight … Read More
Fall cleaning my website is kind of like cleaning out my clothes closet. I’ve found hidden gems (when did I buy this sweater?) to wear and a few duds that have outlived their usefulness. (Goodbye gray blazer that seemed like … Read More
Part of my fall cleaning this year includes cleaning up my blog. If you’ve had your WordPress blog for a while, here’s a short list of updates and tweaks you can do that will pay dividends in traffic and conversions: … Read More
Ahhhhh, fall! The squirrels and birds are having a wonderful time taking tiny little bites out of the apples on my apple tree. The spoiling fruit falls to the ground and the dog thinks they’re perfect playthings for the house. … Read More
Did you have an imaginary friend when you were a kid? You know, the invisible playmate who was your best friend and took the blame for all the stuff you did. Maybe your Mom set a place for her at … Read More
In today’s hyper-fast, blink-and-you’ll-miss-it world, printed books become dated very quickly. The average production time of a book can be 6 months to a year after the author has finished writing it and the editor has finished the last correction. … Read More
Here’s a radical way to sell more books – give it away first as a podcast. Here’s why: The podcast audience is projected to grow from 17.4 million in 2008 to over 37 million by 2013. (source: eMarketer) According to … Read More
Short answers: No, if you’re just looking for a one time sale. One book, one sale, and you’re done. You’ll never see that person again. Yes, if you’d like to develop a relationship with ongoing customers who will buy your … Read More
I’ve been presenting a talk for a few months now called “Social Media Marketing in 15 Minutes a Day.” It’s fun; I’d like to think it’s informative. People seem to like it. But there’s an interesting phenomena that happens every … Read More