When you start promoting your book or your business online you realize there’s a lot you don’t know. Worse yet, you “don’t know what you don’t know.”
Here’s a few of the common questions:
- How do I set up social media profiles ?
- How do I enlarge/shrink a photo? How do I add text?
- How do I findout how much traffic my website gets?
- Keywords! I know I need them but how do I know what keywords will work?
- What is a blog and why do I need one? How do I get one?
Authors getting ready to publish a book have additions questions about printers, designers, selling their book on Amazon and promotion.
While this all seems pretty daunting, I’ll share a little secret with you. When I was getting my master’s degree in library science I thought the reference class would be overwhelming. How in the world would I remember all of those sources? Well, I didn’t need to know all of the sources. I just needed to know where to look. That’s what online searchers need to remember too.
3 Steps to Finding Online Marketing Resources
1. Just Google it.
It sounds rather simplistic, but Google is my first source for getting an answer to a question. I recently Googled “How do I find the RSS feed for my WordPress blog?” Here’s what I found:
The top search results were all in the How To and Troubleshooting forum of WordPress.org. This is the WordPress community site which features pretty much everything you’d want to know about WordPress. If you have a WordPress blog and/or website, this is your go-to place to get your WordPress questions answered. When you find sources like these, bookmark them as you’ll probably need them again.
2. Ask people in the know.
Social media has made it very easy for us to find experts in any subject field. While it’s fun to follow friends and relatives on Facebook and Twitter, take the time to seek out and follow experts in your field and in online marketing to stay current on trends and sources. You’ll not only find good info in their ongoing posts, you’ll be in a position to ask questions as well.
Friends are also good referral sources. How many times have you struggled to find a service provider in your neighborhood or a website like an online photo editor? Take the time to ask your friends online and you’ll probably get some great recommendations.
3. Build your own “library.” When you find good information sources, subscribe or bookmark their sites.
What’s the point of getting all of these great sources if you don’t build a library for future reference? Subscribing to blogs and online publications you discover through social media or searches does two things to help you with your online promotions –
One, it builds your knowledge so you become a more savvy marketer.
Two, it gives you information you can refer on to others, helping you build your online reputation as an expert.
How to get started building your online reference “library:”
Download my free Online Marketing Resource Guide. I’ve compiled a list of some of my go-to sites for some of the most common questions I get asked. You can get it here by going to my signup page: